Formula
Cost per click divides spend by clicks and rounds to the nearest cent:
CPC = ad spend / clicks
Impressions are not part of this result. Use the CPM page when you are paying for a thousand views.
Assumptions
- Every click in the count came from this spend.
- The average treats each click equally.
Worked example
$500.00 of spend and 250 clicks is a cost per click of $2.00.
Input definitions
- Clicks
- The number of clicks you divide by. At least one is required.
- Ad spend
- The amount paid for those clicks. Zero is allowed.
Limitations
This is a planning estimate, not accounting, tax, payroll, or advertising advice. The currency control changes the symbol only.
Questions
How is this different from CPM?
CPC divides by clicks. CPM divides by impressions and then multiplies by 1,000.
Does this know my ad platform?
No. You type the spend and the clicks.